Tuesday, October 6, 2009

Artisan Feature - NeverEver

This week's featured artisan is Emma of NeverEver. A costume maker by day, Emma creates adorable children's clothing and toys for sale in her Etsy shop.

Tell me a little bit about you and what you do.
My name is Emma, and I live in Sydney, Australia. I am a costume maker for 3 days of the week and for the rest I run my baby and children's label, NeverEver.

What 3 phrases best describe your work?
Cute, handmade, fun!

What inspires you?
Different things every day. Gorgeous children on the street, vintage children's books, lovely fabrics, seeing a beautiful garden or an artwork, going to bookshops and craft stores. Even browsing Etsy gets me inspired to get up and do something!

What drives you to create what you do?
I like seeing children wearing cute, well made, and thoughtful clothing. I really dislike all the branding that children's clothing gets slapped on it, and I like to see natural fibres and clever fastenings.

What makes your work unique?
My use of applique as a decorative technique makes my bibs and onesies quite particular, but I think it is my choice of fabrics that really makes my work stand out. I love a fun print and bright colours. Also, the retro feel to my patterns make my items a little different to your usual.

What role does your work play in your life? What role would you like it to play?
My work takes up a LOT of my life! I find that I have to make sure that I schedule time out to watch a movie or do a jigsaw puzzle, or else I would happily keep sewing and working online! I would love it if I could work regular hours and be able to switch off at night, but I often find myself working until late into the evening!

How do you see your work and/or your business evolving in the next five years?
Ideally, I would like NeverEver to be stocked in some more stores around the world, so this would mean giving up my part-time job and focussing all my energy on creating new designs and finding great fabrics and trims. I would love to be successful enough to have my own studio that is seperate from my sunroom at home!

Where can we find you on the web?
Etsy http://neverever.etsy.com
Blog http://nevereveremma.blogspot.com
Twitter http://twitter.com/nevereveremma
Facebook Fan Page http://www.facebook.com/pages/NeverEver/37460701577?ref=mf
MadeIt (an Australian site) http://madeit.com.au/neverever

Are you an artist or craftsperson? Would you like to be featured here? I would love to hear from you. Leave a comment here with a link to your shop, and I'll be in touch about future opportunities.

1 comment:

thirtytworoses said...

Could I be featured? :D
I'm new...


Thank you for doing this! A neat idea!