Monday, April 27, 2009

Featured Artisan -- White Mouse Design/Turnaround Design

This week's featured artisan is Shannon Whealy of White Mouse Designs (printables) and Turnaround Designs (greeting cards). A fellow EtsyGreetings member, Shannon creates wonderfully whimsical printable paper goods and recycled greeting cards.

Tell me a little bit about you and what you do.
For the past 12 years, I've been a freelance graphic designer. I've been a stay at home mom to two boys for seven of those years as well. It has been a journey to arrive at White Mouse Design on Etsy, but I'm so glad to be here! I've been creating my own personal cards for years, and I'm finally able to focus my graphics business on it. It's a dream come true!

Printable cards and stationery are uniquely thrifty. They are designed by me and sent to the customer in a digital file. Then, the customer supplies the paper and ink, and prints them out on his/her own desktop printer. This way, there is no limit to the number that can be created.

What 3 words best describe your work?
simple, modern, whimsical

What inspires you?
Currently, I'm really inspired by the 70's. I was a little girl during that time, and I find that in these hectic and uncertain times, it's comforting to think about the simplicity of that era, and also the carefreeness of childhood.

What drives you to create what you do?
I was born with a passion to create! It runs in my family. I am also feeling the effects of this economy, and being able to offer a card or gift to have in a pinch at a low cost is important to me.

What makes your work unique?
It is a way for the customer to actively participate in the handmade movement. Also, there aren’t many products you can buy at an unlimited quantity.

What role does your work play in your life? What role would you like it to play?
My work gives me something that's just mine. In a busy family, as a working and sometimes overworked mom, this is so important. I want it to continue to fill my cup, so to speak.

How do you see your work and/or your business evolving in the next five years?

In the next five years, I plan to grow my business into a full-time job. Currently, I have plans to expand my printables into invitations, party favors, wall art and calling cards, with a focus on children’s items. Being self-employed allows me be available for my kids, and I feel very fortunate to be in this business!

Where can we find you on the web?

Are you an artist or craftsperson? Would you like to be featured here? I would love to hear from you. Leave a comment here with a link to your shop, and I'll be in touch about future opportunities.


Karley said...

Great feature! Those cards are great. I especially love the printable doggie play date from the printable shop!

Anonymous said...

I like the idea of the printables & you're so right about the 70's: first thing I thought of when I saw the owl was the pinning ceremony from Brownies! Great work & your growth ideas sound like you really love what you're doing. All the best to you!

rosebud101 said...

What a great idea! You are truly a creative person!